Business Standard
Friday, May 25, 2012
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
|||||||Mgmt & Mktg|| 
 Section Home | Guru Speak | Management | Marketing | Strategy | Kit | the strategist | Columnists | BSchools | Books & Ideas | People & Careers
Home > Management & Marketing Live Markets | Commodities
 
Cola war out in the field
  
Ad agency Lowe Lintas has launched the new summer campaign for Brand Coke  Full Story
More
 
 
Management

- Student's corner
Roughly around 30 percent of the crowd in MBA batches are wo...
- Turning the tables
Remember glocalisation? The ‘Go Global, Think Local&rs...
- India Inc looks for 'she-power' at senior levels
A concept B-schools have been selling for more than three ye...
More
 
Marketing

- Cola war out in the field
- RCom goes all out to show off Google partnership
- Walking the price tightrope
- How to win girlfriends and influence wives
- Yakult Danone: Spreading far and wide
- Telecom spends: Everyone's a loser in the 2G aftermath
More
 
Strategy

- Make room for elders, you kids
The opening shot shows a middle-aged woman sitting on a benc...
- Clicking on a new chapter
When myriad portals selling everything from personal items l...
- Learning to be SMART
It’s been a frantic last few weeks for Ranjeet Dalvi a...
More
Kit

- KIT: Lingerie market in India
- KIT: Cold storage market in India
- KIT: Value Added Eggs Market
More
The Strategist Quiz

- Answers to last week's quiz (#253)
- The Strategist Quiz (#254)
- The Strategist Quiz (#253)
More
 
the strategist

- Knowledge vs Wisdom
- The balance between control and empowerment
- I don't think the print publications deliver on the net very well: Adi Ignatius
- Yakult Danone: Spreading far and wide
- How to win girlfriends and influence wives
- The Strategist Quiz (#254)
- KIT: Lingerie market in India
- The top 10 business bestsellers
More
 
Columnists

- The balance between control and empowerment
- Digital page-turners: Your space, your style
- Kanika Datta: Standing instructions
- Your variable pay plan probably does not work...
- V S MAhesh: First time, every time, on time
- The 'PCP' of recruitment
- Ajit Balakrishnan: Utterly butterly Indian ads
More
B-Schools

- IIM-B rises fee for this year
- On a mission to create workforce
- Student’s corner
- B-school faculty salaries also take a hit
- IIM-A to launch exec prog with B-schools of BRIC nations
- Staff crunch: B-schools rope in visiting faculty from abroad
- Student’s corner
More
 
Books & Ideas

- Knowledge vs Wisdom
- The top 10 business bestsellers
- Why bad things happen to good ideas
- The top 10 business bestsellers
- The top 10 business bestsellers
- Making lemonade
- The top 10 business bestsellers
- The top 10 business bestsellers
- Learning: Apple's hidden story
More
People & Careers

- Collaboration makes ideas more relevant, powerful: Time Love
- I don't think the print publications deliver on the net very well: Adi Ignatius
- Sometimes marketers are so caught up with advertising they tend to ignore channels and pricing: Kevin Lane Keller
More
Most Popular
Read
E-Mailed
Commented
   
- Auction of 10 MHz spectrum approved
- Hit by high fuel cost, Jet Airways posts 5th straight quarterly loss
- Life Insurance: V Philip
- Bharti Airtel acquires 49% in Qualcomm India for Rs 907 cr
- Worst seems to be over for Tata Global Beverages
 
 More  
 
 
Section Stories
News Now
Today's Paper
  Companies & Industry
  Bharti Airtel acquires 49% in Qualcomm India for Rs 907 cr
  Hit by high fuel cost, Jet Airways posts 5th straight quarterly loss
  Banking & Finance
  RBI cracks down on exporters, banks Rs sees sharp rebound
  Subbarao indicates more interventions over Re slide
  Opinion
  Right call, wrong handling
  Myanmar's moment
  Management & Marketing
  Cola war out in the field
  IIM-B rises fee for this year
  Economy & Policy
  No oil price review before June 1, two states cut tax
  Auction of 10 MHz spectrum approved
  Life & Leisure
  Entrepreneurs' guide to the startup galaxy
  Newsmaker: V Prem Watsa
  Markets & Investing
  Suit filed to recover investors' money
  Falling Re to hit firms faced with forex bonds repayments
  ICE World
  Microsoft gets the Indian developer community ready for Windows 8
  Now, time travels with Yahoo!'s iPad app
More
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World | General News
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us