Rel Broadcast appoints Padmanabhan as BIG Street National Head
Press Trust of India / New Delhi Sep 01, 2010, 18:50 IST
BIG Street, the Out-of-Home (OOH) arm of Reliance Broadcast Network Ltd (RBNL), today announced the appointment of Ashwin Padmanabhan as its National Head.
Padmanabhan will report to Rabe Iyer Business Head (BIG Live and BIG Street) and focus on growing the BIG Street business, RBNL said in a statement.
He will also concentrate on acquisition and creation of innovative OOH inventories across the country, driving research on the usage and consumption of BIG Street's OOH offerings as well, it added.
Padmanabhan was earlier spearheading the Delhi operations of 92.7 BIG FM as its Station Head.
"I'm extremely confident that Ashwin will add tremendous value to BIG Street, more so because his earlier roles have allowed him to gain tremendous experience in understanding the vast national audience," Iyer said.
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