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| KIT: The Indian market for computer peripherals | | Strategic tools for the practising manager |
| Technopak Advisors / New Delhi Nov 03, 2009, 00:44 IST |
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THE CURRENT SIZE of the computer peripherals market is estimated between Rs1,500 and Rs 2,000 crore. It is growing at about 20 per cent a year.
FOREIGN BRANDS dominate the Indian peripherals market with a 70 per cent share.
THE MAIN DEMAND drivers are initial cost, recurring cost, brand names, warranty as well as innovation in product design. Another important demand driver is the number of functions which a product may be able to perform.
MOST OF THE DEMAND comes from sectors such as banking and finance, insurance, telecom, education, manufacturing and retail. The demand has also increased with the number of international companies opening offices in India, across all sectors.
WITH RAPID NEW innovations, the rate of obsolesce in this industry is high. This has proved to be advantageous as it keeps the demand stable. However, it also affects the demand as customers are always anticipating better products.
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