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| KIT: Entertainment Formats in Mall Development | | Strategic tools for the practising manager |
| Technopak Advisors / New Delhi Feb 09, 2010, 00:50 IST |
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Entertainment has emerged as a vital component in new malls and shopping centres, owing to its increasing popularity among consumers, and the preference towards making shopping malls complete community centres.
Entertainment options mainly comprise of multiplexes, video-game arcades, sports facilities, kids zones and so on. Multiplexes and game arcades are the preferred options in this sector.
In fact, a strong trend to emerge in recent times is that multiplexes have now become anchor tenants in a mall, and also regarded as key footfall drivers.
Many malls in India and abroad are innovating with this concept, as we now see the development of theme and water parks, rock climbing, ice skating rink and so on.
The importance of entertainment options lies in the fact that it makes the mall environment vibrant and more appealing to the public, thus contributing towards increasing footfalls in malls as well as the increasing amount of time spent inside the mall. It also creates a differentiating factor for a mall, giving it a stronger identity.
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