As part of its strategy to strengthen its fan base, Kings XI Punjab (KXIP), one of the eight competing teams in the DLF Indian Premier League (IPL), announced launching their fan club, KXIP Lion’s den. Preity Zinta, chairperson and promoter, KXIP, said the fan club aimed to bring exclusive benefits to the KXIP enthusiast who took pleasure in being associated with the franchise. Four types of cards will be issued. KXIP Cub Club (for children below 15 years), KXIP Gold, KXIP Platinum and KXIP NRI cards, designed to cater to the fans across sections and continents, have been launched.

The fan club aims to create an ecosystem between the team, fans and advertising partners to engage with each other. The members of the club can enjoy benefit ranging from discount on match tickets, merchandise and outlets. Also, they will get opportunities to meet and party with the cricketers and special match day privileges. KXIP, which is eyeing break even in 1-2 years, is also targetting the global platform. KXIP has 'global strategy' in mind that would help the franchise create a huge fan. The strengthening of fan base would also offers bigger platform for the sponsoring partners of the franchise to leverage.

Also Read   Related Stories News Now - Mountain Dew teams up with KXIP - We have not bought any stake in Kings XI Punjab: Hero Honda - Life's a bouncer - Emirates Airlines to sponsor Arabian Cricket Challenge - What a hit! - Deccan Chargers look to build a winning momentum

Also Read   Related Stories News Now - Wall Street edges up as Greek deal awaited - FII-TO-FII: Grasim Ind traded at 5% premium - Sovereign debt sustainability a political issue: Subbarao - Airlines approach RIL to handle ATF services on their behalf - Coke posts 20% volume growth in India in Q4 More

New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - Wall Street edges up as Greek deal awaited - FII-TO-FII: Grasim Ind traded at 5% premium - Sovereign debt sustainability a political issue: Subbarao - Airlines approach RIL to handle ATF services on their behalf - Coke posts 20% volume growth in India in Q4

Tags : DLF Indian Premier League | Kings XI Punjab | Rocky and Ranjit | UNAIDS   Read Business news in  Advertisements -  Save over Rs.3000 with IndianOil Citibank Card -  Get 5% cashback on telephone bills with Citi -  Now property search gets more exciting than ever before! -  Financial Learning now made easier and more convenient. -  Office 365 for professionals and small businesses. -  Only Developer to give a guarantee on time space & rate. -  Be part of it The World's Largest Aircraft. -  Buy Your Property with Our Triple Guarantee in India. -  Improve Patient Care & Experience. Click here to know more -  Are You Serious About Your Future? Click here to know more -   Introduce a New Automotive Luxury Car.. know more -  Making lives better through Social Innovation Business..