JWT India and Youth Dynamix, a specialist WPP youth agency, have joined forces to offer clients a specialist youth consultancy offering. It aims to launch an in-depth Trax study focused on the youth in India through joint venture with Youth Dynamix.
The study is the first step in assisting brands in developing strong youth strategies that dove tail their mainline strategy and allow youthful consumers an opportunity to build bridges to the adult brand. The study covers a host of categories, including financial and shopping behavior, technology & telecommunications, media & advertising, lifestyles, attitudes and family dynamics.
“India's youth represents the greatest potential to help India realize its economic goals and potential. Understanding their motivations and aspirations in greater depth will ensure we continue to put India on a global stage. For marketers, this understanding represents huge business potential as they convert this segments’ insight into business. We are delighted to partner Youth Dynamix for our clients benefit,” Colvyn Harris, CEO of JWT India said.
