The Delhi High Court today directed Pepsico India, to remove the picture of a "snow capped mountain" from its packaged water product Acquafina.
"We direct respondent (Pepsi) to remove pictorial device 'snow capped mountain' from label of article 'Aquafina' within six months and also add the phrase 'as per BIS standard' to its label with the phrase 'purity guaranteed'," a bench comprising Justices Mukul Mudgal and Manmohan said.
"The pictorial device suggests that the packaged mineral water being manufactured and marketed by the company has its origin in the mountain which creates a misleading impression in the minds of the purchasing public," the bench said.
The court passed the direction on a petition filed by Bureau of Indian Standard (BIS) challenging a single bench order of the court which had allowed the company to use the mountain's picture on its product.
