Alliance Dental Care, a subsidiary of Alliance Medicorp, has rebranded its dental clinics chain Apollo Dental Centres to White Dental Care. The company is a joint venture between Apollo Hospitals Enterprise Limited and medical technology company Trivitron Healthcare.

The company has launched four formats with a different pricing strategy, including Dental Spa as a super-specialty luxury brand, Dental Studio as the second line after the spa, Dental Clinics as neighbourhood clinics and Dental Express, which would mainly address the beauty aspects of dental care, with instant smile enhancement and teeth-whitening procedures in airports, malls and Apollo hospitals.

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According to the company announcement, it is expected to expand from the current 30 clinics to 100 clinics in different formats across the country in the next two years.

It would set up around eight spas, 10-15 studios and 40-50 clinics, with plans to raise around Rs 60 crore for investment in the JV, said GSK Velu, founder and managing director of Trivitron Healthcare. The JV has so far invested around Rs 30 crore in its operations.

Both the joint venture partners are expected to dilute their stake to the newly-joining investors. As reported earlier, post-dilution, Apollo Hospitals would have around 51 per cent stake, while Trivitron would also dilute its stake in the company, if required.

Alliance currently has around five dialysis clinics and plans are to expand this to 20 clinics in future, said Velu. The company is also aiming to expand its reach to Southeast Asia, West Asia, Africa and Eastern Europe, taking advantage of the strength of the joint venture partners in these regions, he added.

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